![]() The easiest way to do that is through captioning. With the combined viewership exceeding over 1 billion people, it’s important to make your videos stand out. Video hosting platforms, such as YouTube and Vimeo, have become integral to marketing campaigns. For instance, non-verbal audio cues such as background music and other sound effects. Since captions are meant to improve accessibility, they feature details that are absent in subtitles. Captions, on the contrary, are broader in scope. Generally, subtitles are used to allow viewers to watch movies in a foreign language. Although similar, captions are an extension of subtitles. From increased engagement to SEO boosts, captions are a potent asset in every marketer’s toolkit.Ĭlosed captions are not the same as subtitles. While they were primarily developed as an accessibility tool, let’s not forget about the benefits that captions offer video marketers. ![]()
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